The type of SEO I help my clients do and promote to you using this blog is often labelled white hat SEO because it stays within Google's and other search engines guidelines. Other SEO's don't care about Google's guidelines as much and do what's called “black hat SEO”. Far too often though, black hat SEO [...]
So many websites miss this point. That buyers won't buy if they don't trust you. Just offering something for sale on your website is not enough. Here Michiel Heijmans, writing on Joost de Valk's SEO Blog expains how to go about building trust on the web.